I'm a little behind this week with the review, partly because my Google account decided to split itself like an early zygote and divide all my account information between two separate accounts with the exact same email address and password, making it a little hard to find the one linked with this blog. Anyway the short film I decided to review this week is called Truth In Advertising, and it's an early web video sensation from 2001.
Truth In Advertising follows a group of employees at an ad agency throughout the completion of an average television spot, except all their usual banter is replaced by what they are really thinking. That is to say, their entire inner monologue is given vocal form instead of their usual conversational facade. The expressions, tone, and body language remain mostly the same, but in this altered world, "How are you, boss?" becomes "Go to hell, you egomaniacal prick" instead. While not exactly laugh-out-loud funny, the short seems pretty keen on the way the American people are very cautious to say things that sound good but are rarely true or meaningful, especially in the corporate workplace. Since classes this week are focusing on writing, I was paying more attention to the dialogue and the flow of the story than the visuals. The short is broken up into several segments depending on the phases of the ad's creation, and some new characters (such as the director) are introduced and promptly spoofed. This sectionalizing made the eleven minutes of mostly talking (a long video by my generation's standards) less boring and helped to clarify each scene's purpose. Not exactly a groundbreaking idea, the short was nonetheless well executed and fun. Go check it out!
HERE
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