Review of Somalia

This week I watched a very short branded piece called Somalia about a group of pirates attempting to take over a ship, only to have their plans thwarted by a team of friendly robots. This short showcases a lot of midlevel special effects work, which is nonetheless impressive and effective for the purposes of the story. I liked the use of the sun as a light source on the open boat and the lens flares added a stylistic touch. There was also a lot of variety in the shots and a good amount of engaging camera movement. The spot as a whole is fast-pace and obviously well-designed beforehand. What all that planning makes for is a relatively short, two-minute piece that shows a lot of talent for different creative people (read: is useful) and also tells a satisfying story in the timeframe while frequently plugging the electronics company (read: does it's job as a promo). All in all, this is something I would be proud to have on my reel in a few years.


Watch it HERE